Barbone
Shopify migration, design and development for an established barbering brand.
Yaniv Edery Gallery
Creating a Shopify storefront for an international contemporary artist
Yaniv Edery Gallery launched in Edinburgh to showcase the work of internationally recognised contemporary artist Yaniv Edery. I designed and developed the Shopify website, creating a restrained digital gallery that places the artwork at the centre of the experience.
Client overview
Yaniv Edery is a contemporary artist whose work combines acrylic, ink, resin and brushed aluminium to create highly detailed pieces built around colour, texture, reflection and light.
Born in Casablanca in 1977, Edery's work has developed an international following and is represented by galleries and collected around the world.
The Edinburgh gallery required a digital presence capable of introducing the artist, communicating his process and presenting individual collections without distracting from the artwork itself.
Project overview & objectives
I designed and developed the gallery website on Shopify, combining the requirements of an ecommerce store with the more considered presentation expected from a contemporary art gallery.
The objective was to create a simple, visually restrained platform where imagery could take priority while still providing a practical foundation for managing collections and selling work online.
Shopify design & development
Letting the artwork define the experience
The visual character of Yaniv Edery's work is intentionally bold, with colour, texture and reflective materials forming an important part of each piece. The website therefore needed to provide structure without competing for attention.
I designed the interface around large-format imagery, restrained typography and generous spacing, allowing individual artworks and collections to remain the primary focus throughout the site.
My Shopify development work translated that design into a responsive storefront while retaining Shopify's straightforward catalogue and ecommerce management for the gallery team.
Gallery & ecommerce
Balancing storytelling with a practical Shopify store
The website has two related roles: introducing visitors to Yaniv Edery's work and process while also providing a structured way to explore collections and individual pieces.
Artist and process content provides context around the techniques used to create each piece, while Shopify's catalogue structure provides the commercial foundation underneath the gallery experience.
Keeping those two requirements balanced was central to the project. The ecommerce functionality needed to remain accessible without making the website feel like a conventional product-led retail store.
The outcome
A digital gallery with ecommerce built in
The finished Shopify website provides the Edinburgh gallery with a simple platform for presenting Yaniv Edery's work to an international audience while supporting the commercial requirements of the business.
Rather than allowing the ecommerce platform to dictate the experience, Shopify sits behind a deliberately restrained customer-facing design focused on the artist and the work.
