Hobby Workshop
Long-term Magento, Hyvä and ecommerce consultancy for a growing UK hobby retailer.
Freelance Magento Developer
Freelance Magento developer for growing ecommerce brands
I’m Ryan Findlay, an independent Magento 2 developer with over 10 years of ecommerce experience. I build, improve and support complex Magento stores, from upgrades and custom development to Hyvä, Breeze, integrations, performance and long-term technical support.
Brands I've worked with
Magento development for existing stores
Most of my Magento work involves established stores rather than greenfield builds. I can join an existing project, understand its codebase, extensions and infrastructure and take responsibility for improvements without assuming the platform needs to be rebuilt from scratch.
I’ve spent over a decade delivering ecommerce builds, upgrades, improvements and technical rescue work. That includes working with long-running Magento installations where stability matters just as much as introducing new functionality.
I’m comfortable working directly with business owners and ecommerce teams, or alongside existing agencies, designers and developers where additional Magento expertise is needed.
Magento development services
Stable builds. Faster storefronts. Safer releases. I provide freelance Magento development for brands that want reliable delivery, clear communication and work that holds up long term.
Whether you’re maintaining a complex Magento 2 build or planning larger improvements, I’ll help you ship changes safely and avoid introducing unnecessary risk.
Custom Magento 2 module development
Building clean, maintainable modules that extend Magento safely. Ideal for bespoke business logic, operational tooling and backend workflow improvements.
Magento upgrades, patches and platform stabilisation
Magento version upgrades, security patching and dependency clean-up with a focus on reducing risk and keeping existing functionality stable.
Magento performance optimisation
Investigating frontend and backend performance including caching, indexing, slow queries, application bottlenecks and infrastructure-related issues.
Hyvä, Breeze and Magento frontend development
Frontend development across modern Magento implementations including Hyvä and Swissup Breeze, alongside existing Magento theme architectures.
Magento integrations and checkout troubleshooting
Debugging payments, fulfilment, ERP, CRM and third-party extension issues when multiple parts of the Magento ecosystem need to work together.
Ongoing Magento development and support
Long-term Magento support for retailers and teams that need reliable development, maintenance, troubleshooting and continuous platform improvement.
When to hire a freelance Magento developer
Most teams bring in a freelance Magento developer when they need technical confidence and safe delivery on a complex platform. That might be stability issues, performance problems, extension conflicts, upgrades, or ongoing development that needs a reliable pair of hands.
Below are common scenarios where Magento teams bring me in.
You need a safe pair of hands on a complex build
Magento stores often grow complicated over time. You want improvements delivered without breaking the parts that already work.
You’re overdue upgrades or security patches
The store is behind on updates and you’re feeling the risk. You need a controlled approach to patching, testing and release management.
Performance issues are hurting revenue
Slow pages, slow admin, indexing problems or checkout issues are impacting conversion and day to day operations. You want changes that improve real performance.
You need bespoke Magento functionality
Business logic, custom product configuration, operational tooling or unique workflows that can’t be achieved reliably with off the shelf extensions alone.
Your Magento extensions or integrations are causing issues
Payments, shipping, ERP or third-party modules are conflicting or failing. You need proper debugging and a plan to stabilise the platform.
You want ongoing Magento development support
You want a reliable Magento developer available for continuous improvements without hiring full time.
Hands-on experience with complex Magento stores
My Magento experience spans long-running production stores rather than isolated development projects. I've worked across platform upgrades, custom modules, frontend rebuilds, multi-store architecture, third-party integrations, performance issues and ongoing technical support.
I've delivered Hyvä implementations for multi-store Magento environments, built and maintained Swissup Breeze storefronts and worked extensively with existing Magento installations where stability and backwards compatibility are just as important as new development.
I’m also regularly involved when the issue isn't immediately obvious: extension conflicts, checkout failures, indexing and caching problems, store-scope issues, integrations behaving unexpectedly or Magento installations that have accumulated years of technical debt.
That experience means I’m comfortable taking responsibility for an existing Magento platform, understanding how it fits together and improving it without assuming that rebuilding everything is the answer.
Magento development FAQs
A freelance Magento developer builds and improves Magento 2 stores. That can include custom module development, upgrades, performance work, theme improvements, integration troubleshooting and ongoing support. The goal is safe delivery on a complex platform.
Yes. Most Magento work I do involves existing stores. I can audit the codebase, reduce technical debt, fix recurring issues and deliver improvements without needing a full rebuild.
Yes. I can handle Magento 2 upgrades and patching with a controlled approach, including dependency checks, regression testing and release support. The aim is to reduce risk and keep the store stable.
Yes. I’m comfortable working with modern Magento frontend approaches, including Hyvä and Breeze style implementations, as well as more traditional theme setups depending on the project.
Yes. I offer retained support for teams that want regular Magento development time each month. It’s a good fit if you want continuous improvements, maintenance and quick turnaround fixes without hiring full time.
Usually with a short discovery call to understand goals, constraints and priorities. For existing stores, I often recommend an initial technical audit to identify risks and define a sensible plan before major changes are made.
Ryan's commercial acumen and technical expertise is nothing short of impressive. He possesses a solid understanding of the ecommerce landscape and knows exactly how to leverage it for results. Always a pleasure to work with.
Faisal Butt, Quiz Clothing